Michael Stysin’s Post

I'm excited to announce that Qonversion won the App Growth Award for the Best Revenue Platform at this year’s App Promotion Summit in Berlin! Thank you App Promotion Summit for the recognition and this amazing event. And congrats to all the other deserving nominees and winners! Huge thanks to the Qonversion team, and of course to our wonderful clients. It was also a pleasure to meet so many of our clients and partners including CleverTap & REPLUG - App Marketing Experts teams and many others #team #thankyou #apppromotion

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Jesse Lempiäinen

Turning impressions into installs | CEO & Co-Founder at Geeklab

Congratz! 💪

2 Reactions

Eugene Kuznetsov

Product Lead at H&B | ex-Apple, Bumble

Congrats, guys!

1 Reaction

Artem Kubatkin

Co-founder of Hipclip.ai (Techstars 23')

Amazing news!

1 Reaction

Vladislav Mislavskii

CEO – Skill Focus | EdTech Startup | New generation LMS

Good job! Congratulations!

1 Reaction

Luca Mastrorocco

Unlocking Mobile App Growth Success @REPLUG through Paid Acquisition, App Store Optimization & Retention Strategies

Congrats! Great job!

1 Reaction

Ido Holtsman

Global IT | Strategic Partnerships | Marketing

Well deserved!

1 Reaction

Paulo Golovattei

CRM & Lifecycle @ PhotoRoom

Amazing achievement! Congrats 🏆

1 Reaction

Mikhail Goryainov

Yandex.Cloud technologies to speed up business results

Super!

1 Reaction

Andrey Shepelev

Congratulations, Michael!!!

1 Reaction

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Michael Stysin
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Karan Tibdewal

The CRM Guy™️ | I help subscription apps get better at engagement & retention and monetization. Host of a bi-weekly podcast called LTV Talks | 🏆 Top 100 App CRM Leaders
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Managing subscriptions is a pain point for many teams. Some can solve it via better infrastructure, team structure or just understanding some of the common pitfalls. In the latest episode of LTV Talks, I interviewed Michael Stysin - Co-founder & CEO of Qonversion for his thoughts on the space. Michael has a fascinating journey from studying Physics, to working as a Financial consultant at Deloitte to now building a company to help app developers with their subscriptions. He provides insights into how the industry & space has evolved over the last 4-6 years. We also talk about his views on common pitfalls for A/B testing, paywall design, etc. based on his conversations with hundreds of app developers. Link to the episode: https://lnkd.in/eYiK5JgR #subscriptions #monetisation #subscriptiongrowth

#12: The guide to subscription management and growth for mobile apps with Michael (CEO @ Qonversion IO)

https://spotify.com

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Vahe Baghdasaryan

Sr. Growth Marketing Manager at CoinStats | Reforge Alumni
10mo

Thanks, Michael Stysin and Kate Zhabina, for hosting me on the App Revenue Growth podcast. Had a lot of fun chatting about paywall testings, subscriptions, and everything in between.

Ep.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStats

https://www.youtube.com/

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Michael Stysin
10mo
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A/B testing is complex, particularly for apps that rely on subscription monetization. Olga Berezovsky from MyFitnessPal wrote an excellent overview of how to effectively set up A/B testing and shared some best practices. A highly recommended read.
Olga Berezovsky

Sr. Manager, Data Science and Analytics
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Our academic approach to A/B test #data handling and evaluation doesn't work anymore. Testing today evolves into a never-ending series of short A/B tests. There is no beginning, no end of a product feature iteration. Most #datascience and #analytics teams are not equipped or skilled for this. We were taught to treat every A/B test as a project - create a ticket for it, assign an ID for the experiment, estimate the timeline to reach significance, document a case study #analysis for each test, do statistical checks, 3-month follow-ups, etc. Now this "old-school" approach to #testing holds you back, it blocks teams, and it's not scalable or efficient. In my recent publication, I share survival guides and recommendations on how to empower this new accelerated “optimization” culture while keeping the confidence and accuracy of the test insights you share.
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GrowthGems.co

624 followers
11mo

Last week's gems from #1GemEveryDay 💎 (May 29 - June 4) Monday: Olga Berezovsky on PRICING TESTS Tuesday: Madhavan Ramanujam on PRICING STRATEGY Wednesday: Jason Van Der Merwe on FINDING GROWTH WINS Thursday: Olivier Lemarie on INTERNATIONALIZATION Friday: Mike Taylor on CREATIVES Saturday: Ryan Watson on SEO Sunday: Madhavan Ramanujam PRICING STRATEGY Want more #growthgems like these? 👉 Sign up for the Growth Gems newsletter 👉 Follow GrowthGems.co and hit the 🔔 Stay savvy! #growth #mobilegrowth #mobilemarketing #pricing P.S. thanks to Qonversion & Michael Stysin, Lenny Rachitsky, RevenueCat & David Barnard, Purchasely & Jeff Grang, and RocketShip HQ - Mobile User Acquisition Agency & Shamanth M. Rao for producing the content.
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Michael Stysin
11mo Edited
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Influencer marketing can work wonders for your app's user acquisition. But how do you execute it effectively? We discussed this topic with Kristina Nikeenko from Zorka. agency. A huge thank you to Kristina for sharing her expertise.

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In this episode, we explore influencer marketing for subscription apps with Kristina Nikeenko from Zorka.Agency | Influencer and Performance Marketing Agency. We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews, and more! https://lnkd.in/ei9_CQpU https://lnkd.in/eHedh7by #marketing #influencermarketing #subscriptions #influencers #appmarketing

Ep.16. Influencer marketing for apps. Kristina Nikeenko, Head of Influencer Marketing, Zorka.Agency

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Michael Stysin
1y
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Hey, look, we got a newsletter🙂 5 minutes read once per month. Only interesting stuff there👇
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Pavel G.

Founder
1y

Have you ever thought about running from London 💂 to Paris 🇫🇷? Well... ...that's exactly what I and four of my friends are doing in April 🏃♂️ You heard it right, from London to Paris on foot, in just 4️⃣ days. We're fundraising for two charities Supporting Parkinson's UK and SSAFA - two causes we really believe in and want to support. We'd really appreciate your support and donations 👇 https://lnkd.in/eWEkbhkX SSAFA the Armed Forces charity & Parkinson's UK #charityfundraising #charitysupport #runningcommunity #running #charity #parkinson #ssafa #tech
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Michael Stysin
1y Edited
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Want to know the secrets behind Calm and Cash App's calmingly successful ad creatives? Check out our new podcast episode with Manson Chen. As a former growth marketer at these apps, Manson shares how to test and optimize ad creatives for mobile apps. I really enjoyed this conversation. If you want to step up your ad creatives, reach out to Manson! Some topics we discussed 👇: • How many new ad creative apps like Calm test every week? • What metrics to track? • What can be standardized to manage creative testing? • The difference in approach for subscription apps like Calm vs. fintech like Cash App • Leveraging Generative AI to produce creatives

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In this episode, we sit down with Manson Chen, ex-growth marketer at #Calm and #Cashapp, and now founder of Parabolica agency, to discuss the secrets of successful ad creatives for mobile apps. Tune in as Manson shares his experience and specific tips on launching and testing ad creatives for mobile apps on channels like Facebook, Instagram and others. How can you make your app stand out in a crowded market? How can generative AI help you create effective ads? https://lnkd.in/ew4-HvPY #subscriptions #appgrowth #mobilegrowth #growth #ai

Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

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Michael Stysin’s Post

More Relevant Posts

Ep.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStats

https://www.youtube.com/

Ep.16. Influencer marketing for apps. Kristina Nikeenko, Head of Influencer Marketing, Zorka.Agency

https://www.youtube.com/

Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

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